Downtown Christmas Magic

Join us on Friday, December 1, 2017 on the 100 block of W. Evans Street in Downtown Florence for the first annual Downtown Christmas Magic celebration! Snow is in the forecast and folks are invited to bring their families and little ones out to enjoy Downtown Florence’s kick off of the holiday season with free hot cocoa and s’mores stations, live holiday entertainment, a gingerbread house contest, ugly sweater contest, decorated downtown storefronts, the Jingle and Mingle kids area filled with holiday crafts and games, a meet and greet with Santa Claus, holiday gift market, and extended shopping hours with our downtown merchants! We’ve got tons of holiday surprises in store for you this holiday season in Downtown Florence. Join us–admission is FREE!

Are you the best baker in town? Novice or pro, you are invited to participate in our inaugural gingerbread house contest during Downtown Christmas Magic. Houses will be displayed in 117 W. Evans Street during the event and CASH PRIZES are up for grabs in the $100 Best Novice and $100 Best Pro categories! Review the contest details, print out the registration form, and bring it and  your completed gingerbread creation to 117 W. Evans Street from 5:00 Р6:00 p.m. on Friday, December 1st. Contest winners will be announced during Downtown Christmas Magic at 8:00 p.m.!


‘Tis the season to ROCK ugly sweaters and Downtown Christmas Magic will be the perfect place for you to dust off that holiday favorite and head Downtown! A $50 cash prize is up for grabs for the BEST UGLY SWEATER in addition to 50 Downtown Event Tickets good for any FDDC-hosted event in 2018! Entering the contest is simple, just show up in front of Reflections by Tracy Studio at 7:30 to have that silly sweater judged. Winners will be announced at 8:00 p.m. While you are at the studio, be sure to stop by the Ho, Ho, Holiday Photo Booth and get your photo taken!


Entertainment Line-up will be announced Monday, November 27!