Downtown Christmas Magic

Join us on Friday, December 6, 2019¬†on the 100 block of W. Evans Street in Downtown Florence for the third annual Downtown Christmas Magic celebration! Snow is in the forecast and folks are invited to bring their families and little ones out to enjoy Downtown Florence’s kick off of the holiday season with free hot cocoa and marshmallow roasting stations, live holiday entertainment, ice skating, ugly sweater contest, decorated downtown storefronts, the Jingle and Mingle kids area filled with holiday crafts and games, a meet and greet with Santa Claus & Mrs. Claus, holiday gift market, a giant arctic slide, and more! We’ve got tons of surprises in store for you this holiday season in Downtown Florence. Join us–admission is FREE!




Drag that old tacky holiday sweater out of the attic (or make your own!) and wear it to Downtown Christmas Magic on Friday night! Check in and sign up for the contest at Reflection Images Studio at 7:30. While you wait for the winners announcement, take a photo with the props in the studio! The winner will be announced at 7:45 p.m. and will win a $50 Visa Gift Card!