Downtown Christmas Magic

The holidays downtown will look a bit different this year due to COVID-19. While we will be unable to offer our annual Downtown Christmas Magic street festival, we still have lots of fun in store to help you make the most of this year's holiday season. You'll also still be able to enjoy our annual Music and Light Experience, which begins on the first Friday in December. 

Kick start the holiday season with Downtown Florence during Downtown Christmas Magic. Snow is always in the forecast and visitors are invited to bring their families and little ones out to celebrate the magic of the holiday season with free hot cocoa and marshmallow roasting while supplies last, live holiday entertainment, ugly sweater competition, decorated downtown storefronts, the Jingle and Mingle kids area filled with holiday crafts and games, a meet and greet with Santa Claus, holiday gift market, and more. Downtown Christmas Magic is held on the first Friday in December from 6-9 p.m. Admission is FREE.

The magic of the holidays downtown doesn’t stop with our annual Christmas-themed festival. There’s plenty to see and enjoy in Downtown Florence throughout the holiday season:

Downtown Music and Light Experience

Every evening beginning on the first Friday in December, enjoy a holiday light and music spectacular on S. Dargan Street. Entering its fifth year, the downtown music and light experience is a family favorite walk-through event. Each year the display and music are a bit different and admission is always free. Parking is available in the City of Florence parking garage. The show runs through December 31 beginning at 5:30 p.m. nightly and ending at 10:00 p.m.

Holiday Photo-Ops

Be sure to check out our polar bears, reindeer, and holiday penguin photo ops while you shop downtown for the holidays. The photo-ops are placed throughout the Historic District and are available for use through December 31.

Downtown Christmas Magic Logo

Holiday Light Show Graphic