Tap into Downtown

Tap into Downtown is a unique craft brew crawl experience that engages our downtown businesses and transforms their shops into craft beer tasting rooms! Sample twenty-four different craft brews in up to twelve different downtown venues. This isn’t your mama’s craft beer event, either. We’ve chosen to focus on brews that you can’t find in most grocery stores, and we occasionally toss in a few familiar varieties, too.

Tickets are $20 in advance or $25 at the door the day of the event, but tickets do go fast and are limited to the first 350 attendees. Attendees must be over 21 to participate and the ticket price includes a commemorative tasting glass, pretzel necklace, and wristband (not to mention all of those brews). New for 2022, be sure to participate in the craft brew scavenger hunt. Find our hidden bottle caps along the brew crawl and exchange them for great prizes!


Tickets will go on sale July 1, 2022.

Where is Tap into Downtown held?

Tap into Downtown transforms our retail shops and restaurants into tasting rooms. Event attendees visit each tasting room to try up to two craft brews. Each participant begins their tasting at the Greater Florence Chamber office located at 100 W. Evans Street, where their ticket and ID will be checked and their event credentials issued.

What is included in the $20 ticket price?

Your ticket includes a tasting glass, admission into a dozen tasting rooms with up to twenty-four craft brew samples, and a pretzel necklace. Additional snacks will be provided in each tasting room. 

Is there an age restriction on ticket sales?

All ticketholders must be 21+ in order to attend Tap into Downtown. Designated drivers are not required to purchase a ticket, but will not be issued a tasting glass or pretzel necklace. 

How long is the check-in office open?

The check-in area is open from 5:45 p.m. until 7:45 p.m. The event runs from 6:00 p.m. until 9:00 p.m.