Holiday Offerings in Downtown Florence
New! 2021 Limited Edition Downtown Florence Ornament featuring Hotel Florence
Start a new tradition with Downtown Florence by ordering our first limited edition Downtown Florence collectible ornament. The 2021 ornament features Hotel Florence in 24K plated gold on the multi-layered ornament with 3D elements. Each ornament measures approximately 2.5 inches high and 3.25 inches long and comes packaged in a green box ready for gifting.
Ornaments can be purchased in-person at the Downtown Development office at 324 West Evans Street or ordered online for $25 per ornament. Online orders can be picked up for free locally or shipped within the US via USPS for a shipping fee. Orders requiring shipping should be placed no later than 12/15/21 for guaranteed Christmas delivery.
Ornaments supplies are limited and will not be reprinted once they sell out, order yours today using the form below.
Downtown Christmas Magic
Kick start the holiday season with Downtown Florence during Downtown Christmas Magic on Friday, December 3rd. Snow is always in the forecast and visitors are invited to bring their families and little ones out to celebrate the magic of the holiday season with free hot cocoa and marshmallow roasting while supplies last, live holiday entertainment, ugly sweater competition, decorated downtown storefronts, the Jingle and Mingle kids area filled with holiday crafts and games, a meet and greet with Santa Claus, holiday gift market, and more. Downtown Christmas Magic is held on the second Friday in December from 6-9 p.m. Admission is FREE.
Downtown Holiday Music and Light Show
Every evening beginning on the first Friday in December, enjoy a holiday light and music spectacular on S. Dargan Street. Entering its seventh year, the downtown music and light experience is a family favorite walk-through event. Each year the display and music are a bit different and admission is always free. Parking is available in the City of Florence parking garage. The show runs from the first Friday in December through December 31 beginning at 5:30 p.m. nightly and ending at 10:00 p.m.
Be sure to check out our polar bears, reindeer, and holiday penguin photo ops while you shop downtown for the holidays. The photo-ops are placed throughout the Historic District and are available for use throughout the month of December
Letters to Santa
Got a letter that needs to be delivered to Santa? Drop it off in our red Letters to Santa mailbox located by the Polar Bear bench at the Downtown Holiday Music & Light Show. Rumor has it that if your child includes their return address, Santa will even mail them back a response to their letter!
Holiday Window Decorating Contest
The Downtown Florence business storefronts are dressed up in their best holiday cheer! Walk through the Historic District and enjoy a variety of traditional and unique holiday windows. Once you find the window you think looks the best, scan the QR code posted in the window and vote for that business. The three businesses with the most votes will win a big prize! This year the contest will kick off on Small Business Saturday (Nov. 26th)!
Holiday Gift Guide
'Tis the season to Shop Small! With over 40 independently-owned restaurant, retailers, and service providers in Downtown Florence, you are bound to find something special for everyone on your list. Each year, we make it even easier for you to Shop Small by putting together a Downtown Florence Holiday Gift Guide. Browse through our recommendations, helpfully labeled with categories such as "Gifts for Him" or "Gifts for Kids", and then head downtown to support our small businesses with your holiday shopping. Check back for the 2022 Holiday Gift Guide in late November.