Downtown Christmas Magic
5:30 pm to 9:00 pm
Kick start the holiday season with Downtown Florence during Downtown Christmas Magic. Snow is always in the forecast and visitors are invited to bring their families and little ones out to celebrate the magic of the holiday season with free hot cocoa and marshmallow roasting while supplies last, live holiday entertainment, ugly sweater competition, decorated downtown storefronts, the Jingle and Mingle kids area filled with holiday crafts and games, a meet and greet with Santa Claus, holiday gift market, and more. Downtown Christmas Magic is held on the second Friday in December from 5:30-9 p.m. Admission is FREE.